It started on a mountain
July 2026, a long hike in the Palomar Mountains, two dads — and one question: where did the carefree computer go?
Tada started in July 2026, on a long hike through the Palomar Mountains. Two dads — Kieran Klaassen and Lucas Huizinga — walking, talking, and drifting the way old friends do into nostalgia: first internet connections, hacker days, the first websites we ever built.
Somewhere on that trail it struck us: the carefree computer era we grew up in is gone. Back then, the worst thing that could happen was reinstalling the machine. You clicked everything, broke everything, learned everything. Today’s screens are different — banners everywhere, content no kid should stumble into sitting one tap away, and behind it all, systems quietly indexing what a child watches, pauses on, and comes back to.
The computer we wanted to hand them
So before we reached the car, we’d set ourselves an ambition: recreate that feeling for our own kids. We want them to experience figuring computers out for themselves, the way we got to. A place where they can play, explore, and make random, probably irrelevant, absolutely wonderful things. No engagement loops. No behaviour profiles. No big corporations or schemes in between. Just something fun that happens to be educational — the way the best computers always were.
Kids explore. Parents make.
The other half of Tada is for you. We want to empower parents to build apps, games and little tools for their own children — and share them with families everywhere. That’s what Tada should become: a place where kids explore, and parents discover how to make.
And AI? We want to show our kids AI — but kid-proof AI. Locked inside creative tools, bounded on every side, helping a six-year-old sound out a word instead of pulling them toward an algorithm’s idea of what’s next.
That’s the founding story. If you want the computer we’re building for our kids in your house too, leave your email — we’re onboarding early families in small groups.